CGH is again running a family violence awareness campaign as a part of WELLvember.
This time, the focus is on the message that it important for men to stand up to drive change to stop harassment and violence towards women.
CGH Social Health Manager, Kristen Millar, said the CGH campaign was utilising the current social media trend developed by Australian journalist and Screenwriter Benjamin Law, #HowIWillChange, who launched the campaign via twitter in response to the #MeToo campaign.
#MeToo was started to promote awareness of the number of women who have been victims of sexual harassment or abuse.
“Benjamin wanted to identify what men could do to stand up and create change, and as a result of his initial tweet, he has sparked a growing number of men coming forward on twitter to identify what changes they personally can make to inspire a cultural shift,” Kristen said.
“This message is closely aligned to the MATE training that has been undertaken by the engineering/environmental staff including two of the participants in this year’s beard shave, Scott Ault and David Brennan.
“MATE training focuses strongly on how to be an active bystander and the power in which a bystander has to make a difference towards gender equality and men’s violence against women. The third participant is Paul Head (Director of Residential Aged Care), who grew his beard for last year’s campaign and decided to continue to grow his beard for a year to raise awareness that family violence is an ongoing issue and shouldn’t be silenced.”
All three participants have written statement about what they will do to continue to drive change, utilising the hashtag #HowIWillChange.
Kristen said these statements would be used as a part of a video and poster display around CGH during WELLvember, sending out a new message and information around gender equality and how individuals could stand up against men’s violence towards women each week via staff email.
The “Shave Day” is Friday 24 November and hairdressers from Zienna Hair have volunteered to come and shave the participants
“We will be asking for people who come to participate to write their own statement about how they will be active in standing up against violence,” Kristen said.
“There will also be a speaker from the community who will speak about their experience with family violence and the importance of standing up against it.”
A gold coin donation will be sought on the day with the money raised going to the local ‘Make the Link’ project that is active in advocating for change in the Wellington Shire, as well as providing education and promotional resources regarding gender equality.
‘Make the Link’ will have resources and promotional material available on the day to support the campaign.
For more information, contact Kristy on 5143 8571.